While details are scarce, the story is said to be set in the world of American football (college or professional is unclear) and revolves around two brothers, played by Matthew McConaughey and Cole Hauser.
Mathhew McConaughey
The idea has reportedly been floating around between McConaughey and Hauser for years; they've been friends for twenty years, since their collaboration in the film Dazed and Confused (1993). The series is from Nic Pizzolatto, creator of True Detective, and Skydance Sports (now part of Paramount).
This isn't the first collaboration for McConaughey and Pizzolatto. McConaughey broke through in the first season of True Detective opposite Woody Harrelson and worked with Pizzolatto again on the FX series Redeemer (which ultimately fell through) and recently on a film based on the Mike Hammer books. McConaughey also has a comedy series, Brothers, in development with Harrelson at Apple TV+, inspired by their friendship.
Cole Hauser, known for his role as Rip Wheeler in Yellowstone (2018), will reprise that role in the upcoming spinoff The Dutton Ranch (working title), which also stars Kelly Reilly and Annette Bening.