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Westworld and other series get a new home at Roku Channel and Tubi

Westworld and other series get a new home at Roku Channel and Tubi

The Warner Bros. plan Discovery to distribute Westworld and other major series through FAST channels has become a reality.
Deals have been made with Roku and Tubi to launch branded channels this year, bringing a total of more than 2,000 hours of programming to each service.

It was previously reported that Warner Bros. Discovery was likely to sell Westworld and other major titles to FAST channel providers in December when it was pulled from HBO Max. That came amid a financial review of the HBO portfolio. Other series, including The Nevers, Raised by Wolves (2020) and programs such as F-Boy Island were withdrawn at the same time, because Warner Bros. Discovery CEO David Zaslav sought new ways to monetize his catalog. Tubi noted that The Nevers is included in his agreement.

Westworld

Following the agreements, Westworld, The Bachelor, Cake Boss, Say Yes To The Dress, and F-Boy Island will join The Roku Channel through Warner Bros. channels in the spring, while Fox Corp-owned Tubi, 14 WB- channels and 225 titles on its platform. Westworld, Raised by Wolves (2020) and F-Boy Island are part of that.

In addition to the Roku channels, there are hundreds of series and movies from the likes of HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures and Warner Bros. Television.

Tubi's deal includes 11 FAST channels focused on genres such as lifestyle, homes, classic movies, education, mysteries and weddings and several others. The linear channel's new unscripted titles and AVOD services will include Cake Boss, My Cat From Hell, Breaking Amish and Caribbean Life.

My Cat From Hell

Both agreements cover the same content and are described by sources as "co-exclusive."

WBD and Roku called their agreement "groundbreaking." While Roku and Tubi are among the biggest players in FAST, the free-streaming universe is huge and so the agreements could somewhat limit the distribution of the series and programs.

“As FAST continues to explode in popularity amongst cord-cutters, we’re seeing content players increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST,” Rob Holmes, vice president, programming, Roku, said in a statement. “The rapid expansion of premium content on FAST is a win for both the viewer and content owner, as well as advertisers looking to reach these audiences through well-known programming."

Tubi Chief Content Officer Adam Lewinson said the "WB-branded FAST channels and on-demand offerings will appeal to each of Tubi's diverse audiences."

David Decker, President of Content Sales for Warner Bros. Discovery, said Roku and Tubi's "innovative platforms give us new ways to bring our valuable content to fans across the country."

Roku has expanded its FAST offerings in the past year to include series from AMC Networks and NBCUniversal, among others. Roku offers 80,000 free movies and shows and has 70 million accounts worldwide. Tubi has a library of more than 48,000 movies and TV shows in total.
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