Now, Variety reports Apple TV+ will be raising the price of their monthly and annual subscriptions, joining other streaming services in the process. The monthly cost will jump from $6.99 per month to $9.99 per month, while an annual plan will go up from $69 per month to $99 per month. This means viewers who want to watch highly-anticipated shows like the upcoming Monarch: Legacy of Monsters will need to pay more monthly to see them.
The increased cost for Apple TV+ makes the second price hike for this service in a year. While the service originally launched at $4.99 per month, the price was raised to $6.99 per month in October 2022. However, the streamer is now joining the likes of Disney+, Hulu, Max, and Netflix in bumping streaming service prices even higher.
Price increases are likely caused by multiple factors, including the cost of creating original content while ensuring the company can still make a profit. However, recent increases may also be a response to the AMPTP’s new deal with the WGA, which includes writers getting residuals from successful streaming programs. This means companies will earn less money for themselves, thus increasing the price of subscription services.
While this means it will be pricer to watch The Morning Show season 3 or Invasion season 2, it underscores streaming’s ever-changing environment. It’s possible other streaming services will raise prices in the coming months as production gets more expensive. As for Apple TV+, it still remains a cost-effective streamer compared to others despite the new price hike.
