Shop Well for Less?

Shop Well for Less? is a British reality program which aired on BBC One. The series premiered on March 9, 2016.

The One Show's Alex Jones and business journalist Steph McGovern are on a mission to help families change the way they shop without changing their lifestyle.

Consumer expert professor Avi Shankar gives advice on how to become a smarter shopper by looking at techniques used by retailers and marketing jargon.