The series is centered on a mother and son separated from father and daughter after a massive sinkhole mysteriously opens up in Los Angeles. La Brea stars Zea, Eoin Macken, Jack Martin, Zyra Gorecki, Jon Seda, Chiké Okonkwo, Karina Logue, Veronica St. Clair, Rohan Mirchandaney, Nicholas Gonzalez, Lily Santiago, Chloe De Los Santos and Josh McKenzie.
La Brea comes from writer David Appelbaum, who exec produces with Avi Nir, Alon Shtruzman, Peter Traugott, Rachel Kaplan, Steven Lilien, Bryan Wynbrandt and Ken Woodruff. It is produced by Universal Television in association with Keshet Studios.
The show is the No 1 new show of the fall in the adults 18-49 demographic and NBC said that it had reached more than 47 million viewers across linear and digital platforms. The pilot, which aired September 28, had 19.8M viewers. It has also become the best launch of any new NBC show on the network’s sister streamer Peacock and is the No. 3 new show of the season in total Live+3 viewers after NCIS: Hawai’i and FBI International.
Keshet Studios president Traugott told Deadline he was pleased with the amount of marketing support surrounding the show, which took a long time to make it to air as a result of the pandemic — it was in the middle of producing its pilot when Covid hit and was picked up straight-to-series in January 2021.
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