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Sneaker Wars: Adidas V. Puma is an American documentary which is aired on Disney+. The series premiered on September 24th, 2025.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
The docuseries is a joy to watch. Archive footage, sports heroes, shiny sneakers—it's all smooth, stylish, and tightly edited. Sometimes even too tightly. The pain, the bitterness, and the family betrayal remain somewhat at a distance; you're watching a beautifully crafted timeline rather than a true drama.
Yet there's something disarming about Sneaker Wars. Beneath all that brand violence lies a relatable human story: two brothers who both want to be right, and lose everything as a result. It's tragic, but also a touch funny, especially when you realize their feud ultimately generated billions.