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Sneaker Wars: Adidas V. Puma

7.8/ 10
41 min
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7.8 / 10
1seasons
3episodes

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Runtim:
41 min
2025 - 2025
Network:
Sneaker Wars: Adidas V. Puma is an American documentary which is aired on Disney+. The series premiered on September 24th, 2025.

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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Popular comments (3)

Futsudo
Friday 17 October
6.4
I watched Sneaker Wars: Adidas V. Puma thinking it would just be a fun documentary about sneakers. But it's actually more of a story about stubbornness. Two brothers, Adi and Rudi Dassler, who once made shoes together and eventually founded two global brands, simply because they couldn't stand each other anymore.

The docuseries is a joy to watch. Archive footage, sports heroes, shiny sneakers—it's all smooth, stylish, and tightly edited. Sometimes even too tightly. The pain, the bitterness, and the family betrayal remain somewhat at a distance; you're watching a beautifully crafted timeline rather than a true drama.

Yet there's something disarming about Sneaker Wars. Beneath all that brand violence lies a relatable human story: two brothers who both want to be right, and lose everything as a result. It's tragic, but also a touch funny, especially when you realize their feud ultimately generated billions.
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