Veganville

Veganville is an British foodseries which aired on BBC Three. The series premiered on January 1, 2020.

Veganville sees a group of vegans head to the heart of south Wales to try to convert local meat eaters to a plant-based lifestyle, challenging views on both sides of the debate in the process.

Meat and dairy consumption is ingrained in local culture across the UK, and Merthyr Tydfil, a town surrounded by hills and farmland, is home to many who depend on animal agriculture for employment and nutrition.

But with veganism making its way into the mainstream, the series explores what motivates those who choose a plant-based lifestyle, and those who don’t, as a group of vegans tries to convince the tight-knit community of Merthyr to go meatless.

The vegans include full-time animal rights activist Joey, Miami bodybuilder Korin, single mum Jodi, foodie Rikki and truck driver Dan. Each has a different attitude towards giving up animal products, leading to tensions when it comes to the methods used for spreading the word about veganism.